ObviousIdea and ads,offers and bundle – the truth about the ideal business model.
About 2 or 3 times per week, I receive emails of angry people to tell they don’t like to see ads and offers provided as a bundle with some of ObviousIdea software such as Light Image Resizer, Easy Photo Uploader or PhotoOnWeb.
First of all, we thank the persons e,who takes the time to email us to notify about this, and I m grateful for this, it allows us to remind this is a bad practice. But the truth is we are fully aware about the problem it could cause to some users.
A little bit of history, ObviousIdea is a breakaway company from VSO Software, and I succeed to get the ownership of VSO Image Resizer , PhotoOnWeb, ATOM GPS and GPS Stone because they were not profitable compared to Convert X to DVD
Despite the high volume and popularity of software like VSO Image Resizer ( now Light Image Resizer ), sales doesn’t allow to pay developpers to build new attractive products. The historic business model was to get money for this product thru a “pro” license by displaying a nag screen at every start. But the software itself doesnt contain any limit, no expiration after a trial period, no limitation in the number of runs, no limit in output format, no watermark in output images, and no functions desactivated if you are not using the pro license.
What could be the alternative business models to get revenues ? Advertisement on web site pages could be an option, whatever it’s using Google Adsense program, it could be with premium sponsor like http://www.partypoker.com/ , adult web sites, selected options, but first you need a huge traffic and in the software market it doesn’t fit, as most users will download and use the software without more visits on the publisher’s web site.
I wanted to try the sponsoring with the download which is used by the biggest software company ( see Adobe Acrobat offers, Nero in the past, even Java runtimes used to suggest some different softwares ). the difference with ObviousIdea is still the traffic volume and the access to some premium partners.
If you are teased in this article, I will ask you to continue and share your opinion in our forum ( a good way to be connected with users )
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