Après la semaine du développement durable, ObviousIdea en profite pour tirer le bilan de GreenCloud après 1 an et soutient l’association Arbres et Paysages d’Autan. La Startup Toulousaine ObviousIdea a lancé en décembre 2011 un astucieux logiciel GreenCloud Printer pour réduire sa consommation de papier. Quelques mois plus tard, elle matérialise une donation contribuant à planter 100 arbres, avec l’association Arbres et Paysages d’Autan.
Comment un simple logiciel peut-il faire économiser du papier ? Tout simplement en offrant une interface optimisée aux particuliers et aux entreprises à chaque fois qu’ils impriment. Un choix en 1 clic pour supprimer les pages inutiles, activer l’impression recto-verso, diminuer l’encre (la partie la plus coûteuse d’une impression), mais surtout une fenêtre pédagogique pour récompenser les utilisateurs des économies qu’ils réalisent. Une manière plus amusante d’engager l’éco-responsabilité à la maison mais surtout en entreprise. Le logiciel permet de faire en moyenne 133€ d’économie par an par poste de travail, entre l’économie de papier et d’encre.
Les DSI peuvent mesurer le volume d’impression des salariés mais aussi depuis une version publiée la semaine dernière, le calcul du CO2 économisé. “La méthode de calcul est basée sur le bilan des gaz à effet de serre des NTIC de l’ADEME, et validée par une chercheuse du CNRS. Un outil bien utile pour tous ceux qui sont engagés dans le Plan Climat et concernés par l’obligation de transparence sociale et environnementale depuis le décret d’application de l’article 225 de la loi du Grenelle II”, dit fièrement Isabelle Lagier, embauchée à ObviousIdea depuis décembre 2012, pour renforcer les actions de sensibilisations des entreprises. ObviousIdea a convaincu plus de 85000 utilisateurs en quelques mois, répartis partout dans le monde, avec des références prestigieuses en cours de négociation, comme un groupement d’écoles au Canada et en Australie, une chaîne de supermarché Allemande, et un IUT en France. Après avoir remporté le prix de l’éco entreprise lors des dernières Assises Nationales étudiantes du Développement Durable qui avait lieu à l’ESC Toulouse en Mars 2012, le projet se veut plus ambitieux pour convaincre en B2B des entreprises de plus grande taille.
Avec une double distribution sous forme de version gratuite et professionnelle, ObviousIdea vient de faire une donation à l’association locale Arbres et Paysage d’Autan, basée à Ayguevives, qui ajoute 100 arbres replantés au 5 tonnes de papiers économisées, et au million de pages non-imprimées depuis le démarrage du projet. “Malgré notre forte activité internationale en raison de nos actions en webmarketing, j’ai privilégié une association locale situé à 11km de notre siège social, les petits gestes commencent par diminuer notre empreinte carbone en travaillant avec les entreprises près de chez nous”, déclare Fabrice Meuwissen, CEO d’ObviousIdea. L’année 2012 a permis d’améliorer et de valider le logiciel avec de nombreux utilisateurs, mais comme l’a illustré les dernières élections présidentielles, l’écologie et le développement durable est perçu plus comme une obligation qu’une nécessité. Les objectifs de 2013 sont de 500 arbres sauvés ou replantés par l’action directe et indirecte du logiciel.
Madame Nathalie Hewison, directrice de l’association Arbres et Paysages d’Autan nous en parle : « l’APA est une association Loi 1901, créée par des agriculteurs et des ruraux en 1995, dont l’objectif est de promouvoir le rôle de l’arbre dans la sauvegarde et la restauration du paysage rural pour le mieux vivre de tous. Ses missions sont la sensibilisation, l’information et la formation sur l’arbre et le paysage ainsi que l’accompagnement technique de plantations d’arbres et arbustes en haies, alignements, bosquets ». L’association est financée par des subventions publiques, des fonds de projets européens, ou les cotisations des particuliers ou entreprises, comme ObviousIdea aujourd’hui.
Le logiciel GreenCloud Printer est disponible depuis ce site : http://www.greencloudprinter.com
[email protected] ou 09 72 12 29 92
In December 2011 we were happy to introduce a new app GreenCloud Printer, released as a beta, we have been updating it for the last months, and now we have a very reliable application.
The purpose of GreenCloud Printer is to optimize your existing printer by installing a virtual driver. Instead of printing directly from your text processing, browser, or PDF reader, you can use the GreenCloud dialog to change and optimize your ink usage in 1 click.
If you are a cost-saving hunter, the ink is the most expensive part of printing (whether if it is at home or the office), but on sustainability point of view, saving paper is very eco-friendly, it reduces waste. It also just reduces the frustration to be printing unwanted pages.
We are proud to say our software has been actively used by more than 88 000 users ! who have printed more than 4.4 million pages with our software. We avoided to print at least 282 000 pages (A4 or letter format) and this makes about 1 ton and 400 kgs of pure paper! We feel very happy to see people using the app to also have the relevant data to see how much and where have we helped to save the planet.
It’s not a lot yet, but it is a very good start, that’s why we need you NOW. If you haven’t tried the product, download GreenCloud, there is a free personal home version. If you have used it, whether you liked it or not, please post a few words on our Facebook page to help us to make it better.
If you are working in an association, corporation, university, or education with a lot of users and computers, know that we are opened to discuss a site license as we want to complete our reference list. Just contact us!
Share this post on your Facebook timeline, please comment and support us, it takes just a few seconds, but it can make a difference.
You wonder what is the relationship with this article title and ObviousIdea ? it’s because of one of our current Emoscale project is about Neuromarketing, we found this exclusive article to illustrate what we could do in the future with a case of a company every knows and which would benefits of Neuromarketing.
Neuromarketing in Disney
The Disney brand is one of the most recognisable in the world. Millions upon millions of people worldwide turn into children at the mere sight of Mickey Mouse ears. The Disney marketing machine is so encompassing that they have created their own universe in which their products and their message lives. It is not surprising that the entertainment giant appeals to all of our senses.
With such a large, varied empire Disney can bombard the senses in relentless fashion. The films, the songs and the theme parks. By appealing to the whole range of emotions, Disney can implant themselves in the psyche of the public. The most obvious senses that are appealed to are seeing and hearing. Disney’s success spawned from the cartoon and film industries. Children and adults alike where charmed by their simplistic yet charmingly intelligent comic adventures.
Total Sensory Bliss
The medium in which Disney best penetrates all of the senses is the theme park. Here they can physically create their own world, manipulate the surroundings and therefore manipulate their guests reactions. Sight, sound, smell, taste and touch are all appealed to. Nothing is left to chance and every minute detail has been carefully considered. For a location that aims to create a multitude of reactions and feelings, careful planning is paramount to avoid clashing and confusing.
Furthermore, as the audience of Disney theme parks is so wide and so varied, the parks have to be careful in their strive not to alienate anyone. Each demographic and individual react differently to every sensory sensation so there is a constant battle to appeal to as many people as possible. Strict research and development is undertaken by the marketing department at Disney into people neurosis to discover commonly appealing patterns, sounds, smells, tastes and feelings.
By creating ‘Disney Smells’ the parks can delve into the guests subconscious and remain there long after their departure. Making strong, distinctive smells, Disney furthers each ride and areas individual personality and character. Creating an all encompassing experience makes it all the more impressive, enjoyable and awe-inspiring during the visit.
For example: many of the Pirates of the Caribbean rides throughout the different Disney parks all over the world share a distinctive scent. A slightly muggy and warm smell is created to add to the feigned authenticity of the experience.
Every area of each of the parks is represented by their own distinctive smell. Main Street USA is the first area that you approach upon entering five of the Disney parks across three continents and all share the distinctive welcoming smell of Vanilla.
As well as making the experience more enjoyable and involving at the time, the distinctive smells stick with guests for a long time. One of the marketing teams most intelligent moves was making the smells possible to replicate. Many people will then experience these scents after their trip to a Disney park and there mind may well be momentarily transported back. If the people realise where the smell is from, they may be urged to return. Even though there is a leap of faith from implanting the smell in an individuals memory bank to repeat custom, Disney never leave a stone unturned in terms of captivating their audience.
Many of the Disney parks are in areas with very hot climates such as Florida and California. At times these conditions and climates can become very uncomfortable. Rather than being deterred by this or trying to alleviate the problem completely, Disney use it to their advantage perfectly. The best example would be the timing and placing of the air conditioning. Many of the guests in the Floridian park enter on the monorail. The stations that serve this monorail are only slightly conditioned. This leaves
the guests still warm and in some cases uncomfortable. However the moment that they step onto the actual train, the strong air conditioner hits. Refreshing them instantly and signifying their ascent into the Disney park and a completely different world. The relief amongst the guests is palpable and the spirit is improved even before crossing the threshold into the park.
There are many places inside the parks that provide the guests with an escape from the heat, since it can be a very long and hot day for the family from the moment they get out of the vehicle they picked up from the people carrier hire lot until they return. The queue lines are often internal or covered to protect people lining up from the glaring sun. Each area always has a number of internal attractions for the same reason. Also, there are a lot of places where guests can rest, eat or use the WiFi to scour the internet for news from home, plans for the rest of the holiday or broadband packages.
Disney have a rich musical history. The tones and notes that children and adults know and love prevail all around the parks. From the elegant strains of Cinderella’s castle to the annoying theme from Its a Small world, the music penetrates the minds of all who hear it.
Disney forged its reputation as one of the powerhouses in modern entertainment and business through skilled film making. It is currently consolidating that position through clever all encompassing, consuming marketing for every senses.
and you ?
what do you think ? what is your personal story with Disney world ? any favorite movie ? any story to share ?
Written by Eve Pearce for Obviousidea
ObviousIdea is doing a lot of different things and one of the new project we were playing was a Neuromarketing software. ObviousIdea obtained the 3rd prize in the contest of Startup Week end Montpellier, thanks to the team who joined me for the week end, and here is the Emoscale press release in frenchRead More»
5th of April, Toulouse, France.
GreenCloud Printer from ObviousIdea won the eco-award of the 6th student national conference week for the sustainability. this event was organised at ESC Toulouse, in Toulouse.Read More»
Tell us why you use it, the results ( saving, feedback ) and suggestions for future version.
Nick Aitkin, Head of Production, Schoolzine said the 23rd of March
The Green cloud interface is quick and easy to use and has cut our printing costs considerably by reducing the amount of paper and ink we use when printing documents from outlook and the
WPSubscribers is a popular WordPress plugin for mailing, popup, and messages generation.
ObviousIdea.com is itself a WordPress web site and was using WPSubscribers since a few months. You may see popup to subscribe our newsletter or download newest version of our apps.Read More»
GreenCloud printer is the latest ObviousIdea’s app, and we are proud of it. The green pdf software is available to download since the end of December. Therefore, we have at least one full month ( january 2012 ) to make a first list of the statistic data.
116k pages printed. In average, the printed document has 2,7 pages
15k pages not printed
2k pages sent by email
8k users ran the software 1 time
5,6k users used the software several times in the month.
91% of print jobs are really printed to a physical printer
7% of print jobs are saved as PDF format.
59% of sessions are 1-page-only job, but it represents only 24% of the volume of total paper printed.
The documents of more than 10 pages represents 28% of pages
11% only of sessions are forced in Black&White
10% of sessions use the n-up ( print several pages side by side on the same face of the sheet papers )
Despite nearly 60% of printers reports to be able to do 2-side printing, only 6% of people select this option.
General Data conversion ( things you need to know to convert the data into more “real world” unit)
Average cost of a printed sheet with inkjet printer : 0.12€
A typical paper rearm in real world conversion.
1 Paper Rearm = 500 sheets of paper = 2,5 Kg = cost in paper 4€ = Cost in ink 60€ = Cost in Tree 6% = 10L of water to produce it
It’s only the first month, but there is already interesting trends. Some options aren’t used a lot ( 2-side, B&W ) despite it is activable in 1 click in the main screen. It means some ergonomic maniac could find some tips to improve this over the time and the next version. The software hasnt been heavely promoted yet, and hasn’t yet promoted by French organization such as ADEME
Continue to discuss about it and see some tips in our forum
ObviousIdea’s team and myself wish you all the best for 2012, starting with health, love and inspiration. We want to thank all the users and providers which have helped the company to serve you.
ObviousIdea 2011 data in a glance
- Created in 2011 as a breakaway from VSO-Software
- 1.5 Millions unique visitors on obviousidea.com ( according Google Analytics )
- More than 6 Millions of download from our own servers.
- 12500 fans on Facebook.com/obviousidea
- Ranked top 40000 site on Alexa in December
It’s a special year for ObviousIdea as the company has been created in March 2011. We didn’t start from scratch as we got the ownership of known software like VSO Image Resizer and PhotoOnWeb, and we got a lot of source code we didn’t promote yet.
in 2012 we will continue to create new products and service for desktop and mobile. We will more actively promote the existing service, and try to engage more users and find talent developers. Our challenge is to get feedback from users, to understand what we need to change and improve, to get more ideas about what to implement. Each comment, even the worst insult is important for us, as it shows we need to work again and again.
Once again, happy new year
Fabrice Meuwissen, CEO ObviousIdea
That’s what our users think about Light Image Resizer, your opinion is valuable for us
Please add your own testimonial at the bottom of this page
i like the image resizer….the last years i worked with fotosizer….now i deleted fotosizer….thanks…..
Received by Email, 3rd of February 2012
a nice tool to re-size multiple images quick and easily with multiple options for deciding the final output from the defaults built in and being able manually adjust the sizes as required in either percent, pixels, or inches. makes the task of resizing photos for email quick and painless task. also like the additional features to tweak the image colors with the sepia effect and having the options to easily apply custom watermarks and borders to my images.
John O. S , cork, Ireland
Received by email, the 17th of March 2012
I already use the VSO Image Resice since a long time ago. I use this to optimice the size of the images of all my webs and economice a lot of space and bandwith.
My webs have literaly millons of hits, then a simply one kB of size can economice you GB of Bandwith every mont.
Only the top right corner of the web
(a image of 800 bytes) use 1 Gb of bandwich every month. Then Optimice the size of the images of you web is a Very Very Importante Point to make the web Quick and to Save your money in the Bandwith.
A Big Hug! Rev. Dr. Ignacio Glez.
Another great use by Schoolzine clients from Australia, Nick Aitkin, Head of production, received the 23rd of February 2012
The light image resizer has been a valuable tool for over 200 Schoolzine clients. We required a program that could process batches of images easily to specific dimensions with out compromising the images quality. The user friendly interface allows our users with minimal computer knowledge to process large amounts of images with a few simple clicks.
Received by email the 19 of April 2012
Thanks for an awesome product! I had to purchase simply to support it’s development
It’s about the quickest and simplest tool I’ve used for image resizing and compression. We are a photography business, and as such each photo shoot is uploaded to personal galleries for our clients. Light Image Resizer is already saving us over 8-10 minutes per job over our previous workflow. THANKS!
PS I found you through a Google search for ‘Image Resizer’.
All the best, and thanks again
Grant – Operations Manager – Angela Hawkey Photography – Brisbane Australia - angelahawkey.com