ObviousIdea vendeu suas ações na VSO Software – Comunicado à Imprensa
Toulouse, França, 1 de março de 2011
Para Lançamento Imediato
ObviousIdea! é uma nova empresa de internet criada em 2011 para desenvolver e promover vários softwares de computadores pessoais, serviços web e aplicações móveis para utilizadores finais.
Após meses de discussão, ObviousIdea! tem o prazer de anunciar a venda da sua participação em VSO-Software , outro editor de software sediado em Toulouse e que fornece software popular em todo o mundo.
Why this news is important for ObviousIdea! ? The deal completed today is equivalent to a nice fundraising, but it also allowed acquiring a catalog of existing and popular products from VSO-Software. This database of users and products will help to introduce new projects. “That’s definitely the starting date of this new company, and with this deal I am really confident for the future, as the most difficult task actually is to build a brand and a community of users” says Fabrice Meuwissen, the CEO and Founder of ObviousIdea!, previously shareholder and CEO of VSO-Software.
ObviousIdea! Vamos focar-se em 3 atividades nos próximos meses:
1 – Promover e desenvolver o catálogo adquirido de produtos, principalmente orientado para produtos de consumo e mercado fotográfico, com Redimensionador de Imagem VSO ( estimado em 500 mil downloads por mês ), PhotoOnWeb uma aplicação e um serviço web para partilhar as suas fotografias com a família, o ATOM Gps e o GPS Stone para iPhone são produtos para georreferenciar imagens e partilhar os detalhes do seu itinerário no Google Maps.
2 – Desenvolver novos produtos e serviços, não limitados aos utilizadores finais.
Some project are still under development like Salmon Email Tracking for Outlook a plugin to improve the follow-up of important email exchange, using neuromarketing to improve reply success rate, born during the first Start Up Week end of Toulouse in November 2010.
Um produto cloud, com um nome temporário, www.send-to-my-cloud.com, é na verdade um gestor de favoritos e notas online pessoal e privado, que será alargado na futura versão com um Safe Storage Getaway para alojar os seus ficheiros em serviços populares como Dropbox, Amazon S3 ou Google Docs.
3 – Invest in young startups and new existing companies. “Because I won’t be able to spend all the money available in my only own development, I want to give back to the community and help others, like I would have appreciated to be helped myself”, says Fabrice Meuwissen, “it’s something I am already doing in my town area as a business angel but with the traffic of this new company, I will be able to help both with money and exposure”.
ObviousIdea! promises to be a consumer centric company, it means users will participate actively in the life of products, suggesting new features, deciding where and how to implement the action of the services. “I am sick of all these companies whose support team members don’t even react to suggestions you could make by email, if you are lucky enough to receive a reply …unfortunately.” Says Fabrice. It is something so easy to set up with social networks and specialized tools such as Uservoice. You need to engage the users in all the process of your company if you want to be successful whatever the millions you may have on your bank account. Fabrice Meuwissen is a Usability expert and consultant in Strategic Marketing graduated from the Stanford University in 2010.
But… ObviousIdea! is already facing a challenge, which is to build a larger team of developers ( php, jquery, html5, .net, Delphi ), community manager, and enthousiastic users. New company owner confesses the biggest issue for now will be to recruit to be sure the new projects will be released on time.
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