ObviousIdea sold his VSO-Software shares – Comunicado de prensa
Toulouse, France, 1st of March 2011
For Immediate Release
ObviousIdea! is a new internet company created in 2011 to develop and promote several personal computer software, web services and mobile application for end-users.
After months of discussion, ObviousIdea! is happy to announce the sales of his share in VSO-Software , another software publisher based in Toulouse and providing popular software all over the world.
¿Por qué esta noticia es importante para ObviousIdea!? El acuerdo completado hoy equivale a una buena recaudación de fondos, pero también permitió adquirir un catálogo de productos existentes y populares de VSO-Software. Esta base de datos de usuarios y productos ayudará a introducir nuevos proyectos. “Definitivamente, esta es la fecha de inicio de esta nueva empresa, y con este acuerdo estoy realmente confiado en el futuro, ya que la tarea más difícil en realidad es construir una marca y una comunidad de usuarios”, dice Fabrice Meuwissen, el CEO y Fundador de ObviousIdea!, anteriormente accionista y CEO de VSO-Software.
ObviousIdea! se centrará en 3 actividades en los próximos meses:
1 – Promote and develop the acquired catalog of products, mainly oriented to consumers products and photo market, with VSO Image Resizer ( estimated to 500k download per month ), PhotoOnWeb an application and web service to share your photos with family, ATOM Gps and GPS Stone for iPhone are products for geo-tagging pictures and share your itinerary details on Google maps.
2 – Develop new products and service , not limited to end-users.
Some project are still under development like Salmon Email Tracking for Outlook a plugin to improve the follow-up of important email exchange, using neuromarketing to improve reply success rate, born during the first Start Up Week end of Toulouse in November 2010.
A cloud product, with a temporary name, www.send-to-my-cloud.com, en realidad es un gestor personal y privado de marcadores y notas en línea, que se ampliará en una futura versión con una solución segura de almacenamiento para alojar tus archivos con servicios populares como Dropbox, Amazon S3 o Google Docs.
3 – Invest in young startups and new existing companies. “Because I won’t be able to spend all the money available in my only own development, I want to give back to the community and help others, like I would have appreciated to be helped myself”, says Fabrice Meuwissen, “it’s something I am already doing in my town area as a business angel but with the traffic of this new company, I will be able to help both with money and exposure”.
ObviousIdea! promises to be a consumer centric company, it means users will participate actively in the life of products, suggesting new features, deciding where and how to implement the action of the services. “I am sick of all these companies whose support team members don’t even react to suggestions you could make by email, if you are lucky enough to receive a reply …unfortunately.” Says Fabrice. It is something so easy to set up with social networks and specialized tools such as Uservoice. You need to engage the users in all the process of your company if you want to be successful whatever the millions you may have on your bank account. Fabrice Meuwissen is a Usability expert and consultant in Strategic Marketing graduated from the Stanford University in 2010.
Pero… ¡ObviousIdea! ya enfrenta un desafío, que es construir un equipo más grande de desarrolladores (php, jquery, html5, .net, Delphi), un community manager y usuarios entusiastas. El nuevo propietario de la empresa confiesa que el mayor problema por ahora será reclutar para asegurar que los nuevos proyectos se lancen a tiempo.
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